About Us

Over 30 years of experience working for and with Honeywell Safety Products & Draeger Safety selling the best PPE brands nationally in all types of applications including retail, commercial, industrial, fire service, mining, and medical. Innovation also lead us to adding Force of Nature an  EPA registered  green product that deodorizes, disinfects and sanitizes. On the EPA’s list of Disinfectants for use against SAR CoV 2 the cause of COVID 19. 

We discovered that the commercial market is a fast growing and under-served channel that needs and deserves extra attention. This is why we created Rethinking Safety LLC.

Let us help maximize your effectiveness, time, and efforts to be successful at selling PPE in all channels.

Richard Birkhold – Founder 

James Herlihy - Partner

Rethinking Safety Mission - Support the safety and revenue goals of our clients while enabling them to protect and enhance life.