Who We Are
About Us
Rethinking Safety LLC is a B2B safety solutions company dedicated to making workplaces safer, cleaner, and more compliant — without harmful chemicals.
Our Mission
Rethinking the Way the World Cleans and Protects
We believe that effective cleaning and worker protection should never come at the cost of human health or the environment. That's why we partner with innovative manufacturers like Force of Nature to bring toxin-free, EPA-registered solutions to commercial buyers, safety managers, and distributors across the country.
Safety First
Every product and recommendation we make prioritizes the health and safety of workers and end users.
Eco-Conscious
We champion carbon-neutral, toxin-free alternatives that protect people and the planet.
Compliance-Driven
We help businesses meet and exceed OSHA and industry PPE standards through education and field support.
Partnership
We work alongside our clients as long-term partners, not one-time vendors.
Richard Birkhold
Founder
Over 30 years of experience working for and with Honeywell Safety Products & Draeger Safety selling the best PPE brands nationally in all types of applications including retail, commercial, industrial, fire service, mining, and medical. Innovation also lead us to adding Force of Nature an EPA registered green product that deodorizes, disinfects and sanitizes. On the EPA's list of Disinfectants for use against SAR CoV 2 the cause of COVID 19.
We discovered that the commercial market is a fast growing and under-served channel that needs and deserves extra attention. This is why we created Rethinking Safety LLC.
Let us help maximize your effectiveness, time, and efforts to be successful at selling PPE in all channels.
Where We Are
We serve commercial clients nationwide. In-person and remote support available.
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